Webinars (online presentations) are an effective sales and recruitment tool. If run well they can offer high conversion rates, meaning a relatively high percentage of attendees saying YES (15-25% would be a typical conversion rate on a webinar).

Attendee acquisition is the key element of a marketing funnel with a webinar. Even the best webinar presentation won’t give much of a result if you don’t have attendees.

(You can download a PDF guide with email and Facebook post samples here).

STEP 1 - For Whom?

In the first step you should clearly define to whom you are addressing your presentation. A clear description of a target group will help you create the content of an invitation. The prospect will be able to decide whether or not the meeting is for him.

It doesn’t make sense to invite everyone if not everyone will be interested in what you want to say, and not everyone will be able to benefit from your offer.

From your experience you should already know who your usual buyer is, whether you sell products or recruit to your network marketing business. If you are about to start a new business you should talk to a couple of people first to see who may be interested in your offer.

Remember - there are no offers for everybody. The results of such marketing efforts are usually very poor and make people frustrated when you spray your message all around.

(Read more about defining a right target group in this free ebook – to download click here)

STEP 2 - Invitations

The goal of the invitation is not to gather as many people as possible, but to acquire appropriate ones, meaning those who will most probably be interested in what you have to offer.

You can distribute invitations in many ways and our advice is to use at least a few communication channels. Later you will know which efforts create results and which you can abandon.

Email

As a title of your email you can use the title of your presentation, i.e.: How to lose weight in four weeks without a tormenting diet?

The goal of a title is to make your prospect (potential customer) open the message and read the first line.

We recommend starting with email and Facebook invitations.

(You can download invitation samples here)

STEP 3 - The link

Using a StarFunnel platform you will have access to unique referral link (reflinks) which will let you see where the users come from.

ATTENTION: If you are part of a multi-level structure you may rest assured that a new partner will join your structure (and not of your colleague or sponsor).

Both of the messages above use PS asking users to share them with their friends. This is a way to reach people you have no connection with.

And because you are going to use your personal, unique links in all messages (a different one for email and a different one for Facebook) all people who become new members will be part of your team. It is like free advertising! You reach people, but you don’t pay for it!

It is important that you use different links for different channels, so later you can see which worked and which didn’t. You may create multiple links on the StarFunnel platform, and all of them direct to you.

You will see how many people clicked them, how many registered for a webinar, how many attended and how many confirmed their interest in your offer. That will help you focus on activities that bring actual results.

STEP 4 - Sending invitations

Before you send any invitations, please make sure that everything is working. You may send test messages to your own email address.

You can publish posts on Facebook that are visible only to you. When creating a post, you may choose who can see it. Choose “Only me” and press “Publish”.

The post will be visible on your wall, but only to you. Later, you can either delete it or change visibility to “Public”. It is important that your posts go public (and not only visible to your friends), because you want them to be shared with people you have no connection with. You want them to be read by your friends, their friends and the friends of their friends…

STEP 5 - Reminders

You will see some reactions after sending emails and social media posts. Some of the people will even register. Some will like them, and some will share them.

That is not all you get!

Remember, that not everyone will see your messages first time. It makes sense to repeat them a couple of times on different days and at different times.

(Download reminder samples here)

STEP 6 - Webinar registration

After clicking the link some people will register and some will not. You can see that in the Links tab on your StarFunnel account.

There is a table with all your links and the number of people in each of the marketing funnel stages:

- how many people registered to a webinar,

- how many attended a webinar,

- how many have seen an offer page (which shows up automatically when a webinar ends),

- how many clicked “I Am Interested” (a button on an offer page).

Using different links for different communication channels and different message content will let you see what works and brings results.

You will clearly see which of your efforts were productive and which you should stop. You will learn which source of partners and customers is the most important to your business.

Your marketing actions will become more and more effective!

STEP 7 - After the webinar

Inviting to a webinar is in fact the beginning of your work with prospects. You should stay in touch with them and grow your relationship.

There are many ways to do that. One of them is to set up and email autoresponder, which will do the work for you.

Maintaining a healthy relationship with people who attended your webinar and didn’t make a decision is a crucial part of the whole process.